I am a senior footwear designer & developer specializing in all footwear categories. With fifteen years of experience I have developed fashion forward, best selling collections from idea to final product.
I lead design teams, onboard new talent, manage calendar and workload.
I approach all design projects with innovative ideas, flexibility and fun.
Through years of experience in the fast paced fashion industry, I analyze high level trends, interpreting them to suit the customer's needs. Fast sketching and mock up capabilities communicate ideas for collection building and development.
My background in Industrial Design makes me a leading expert in the Technical Development of Footwear: pattern corrections, technical problem solving, costing, optimizing fit and performance, as well as last + mold creation.
I follow the entire lifecycle of the product via cohesive Collection Building. I ensure flawless samples and communication to consumer and business to business by focusing on storytelling via key messages, colour and material.
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